What does the marketing plan involve?
An effective Marketing Plan not only drives sales, but also strengthens social responsibility, aligning with the principles of ISO 9001 Quality Management, ISO 14001 Environmental Management, and Ecovadis or SMETA sustainability certification. It involves:
Strategic analysis
The first step in developing a marketing plan is to thoroughly analyse your audience, competitors and industry trends, taking into account how they value corporate reputation, sustainability and CSR. This assessment allows you to identify sustainable market niches and create a solid, consistent and responsible digital marketing strategy.
Customer focus
The ISO Marketing Plan focuses on customer needs and expectations, improving their experience and strengthening brand reputation. This approach contributes to customer satisfaction (a principle of the ISO 9001 quality management certificate) and ethical commitment to stakeholders, which can be demonstrated through Ecovadis certification or SMETA auditing.
Digital marketing structure and planning
Developing a structured digital marketing strategy avoids improvisation and allows you to integrate digital channels, SEO, social media, and sustainable communication.
This enhances your company’s reputation and reinforces your commitment to ISO 14001 certification, reducing the environmental impact of your communication activities.
Improved performance and resource savings
A well-designed Marketing Plan helps to optimise the use of resources, save time, money and effort, and increase profit margins by applying the principles of continuous improvement and efficiency promoted by ISO standards.
Responsible and sustainable strategy
The marketing strategy must provide value and transparency, communicating ethically throughout all stages of the sale. This practice, aligned with the Ecovadis and SMETA assessments, promotes trust, loyalty and long-term corporate sustainability.
What can we offer you?
As a strategic management systems consultancy with over 25 years of experience, you should choose us to develop your marketing plan because of:
Experience and Specialisation: We have a proven track record of success in all sectors, in both small and medium-sized enterprises.
Strategic Approach: Alignment with your ISO certification strategy and Strategic Plan.
Innovation and Tools: We apply innovation to your strategy using modern tools and innovative approaches.
Culture and Compatibility: Taking into account your company’s culture, we use all communication channels, including digital channels. In addition, we know how to integrate the plan with your integrated management system.
Cost and Return on Investment: Ask us for a quote to assess whether the cost justifies the value and expected results.
A good marketing plan is crucial for success. We know how to help you implement it, including digital marketing.
Marketing Plan FAQs
What are the main challenges of a responsible marketing plan?
The biggest challenge for marketing managers is to maintain consistency in their message. In a global and transparent environment, social media amplifies both the positive and negative impacts of products or services.
A responsible marketing plan must be consistent with the policies of your integrated system in order to build trust, credibility and reputation among consumers and stakeholders. Only brands that communicate authentically and consistently achieve a solid and sustainable reputation.
What sustainability issues will influence future Marketing Plans?
In the coming years, the Marketing Plan will revolve around the Sustainable Development Goals (SDGs). Each company must work with its CSR department to identify the SDGs most relevant to its business, concentrating resources on those with real materiality and social impact.
Integrating the SDGs into marketing will be key to strengthening corporate reputation and sustainability.
What are the main reputational risks and opportunities in marketing?
Corporate reputation is built when stakeholders perceive that they are receiving more value than expected.
Risks and opportunities depend on the sector and competitive context. Therefore, a strategic marketing plan must include an analysis of market benchmarks and a comparison with the company’s own objectives.
Only then can companies identify areas for improvement, manage reputational risks and turn excellence into a real competitive advantage.