The SDGs as a common language for CSR
Why integrate into the company’s strategy? Companies seek to have a positive impact on society through Corporate Social Responsibility and sustainability actions. However, communicating CSR objectives and actions is not easy for companies that want to stand out. Integrating the Sustainable Development Goals not only provides a framework for CSR strategies, but also offers a common global language of communication and the recognition of having been promoted by the United Nations.
Leading companies incorporate the Sustainable Development Goals into their CSR strategies.
Which should companies choose?
Prioritisation is the key word here. There are 17 SDGs, each of which is divided into sub-goals with a total of 169 targets. Faced with this long list, a company must prioritise between two and three targets where it feels it can have the greatest impact based on its activities and values.
How to integrate?
SDG integration consists of aligning CSR objectives with prioritised SDGs, after analysing the needs and capabilities of the company and the sector.
Thus, the CSR strategy integrated into the SDGs follows these steps.
- Definition of objectives aligned with the SDGs: This step describes how your company can define priorities to take a strategic approach to CSR.
- Planning projects and actions: This step describes how your company can translate CSR objectives into daily actions that involve the entire company.
- Drafting the CSR report: Draft a report that uses internationally recognised standards for your sustainability reporting processes, such as the comprehensive standards offered by GRI.
- Monitoring objectives: Ensure the evaluation and continuous improvement of CSR actions through qualitative and quantitative analysis of the objectives.
Benefits of our CSR methodology?
The benefits of successfully implementing a CSR strategy aligned with the SDGs are as follows:
- Improving reputation in the market.
- Strengthening relationships between stakeholders.
- Improving company transparency.
- Becoming a benchmark company in sustainability.
- Involving the entire team in a common project.
- Standing out in a globalised market.